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How Much Does a Trade Website Cost?
The real numbers behind trade websites — what agencies charge, what you actually get, and why most spend more than they need to.
1 June 2026·GetMyTradeOnline
Costs
The real numbers behind trade websites — what agencies charge, what you actually get, and why most spend more than they need to.
The range is enormous. At the bottom end, DIY builders like Wix or Squarespace cost £10–£20/mo but almost no tradespeople stick with them — the sites look amateur and ranking on Google takes work most trades don't have time for.
A local web agency typically charges £800–£3,000 upfront for a basic site, plus £30–£80/mo for hosting. That gets you a decent-looking site, but usually no ongoing SEO or tracking — so the phone might not ring and you'll never know why.
A managed service like GetMyTradeOnline charges a flat monthly fee (£297/mo after a free trial) and covers build, content, SEO, hosting, and tracking in one price. The key difference: we tie payment to results.
When a trade website costs money, that money covers a few distinct things:
**Build** — designing the site and writing the content. This is a one-time cost whether you pay it upfront or it's spread into a monthly fee.
**Hosting** — keeping the site online. Usually £20–£80/mo depending on the provider.
**SEO** — getting found on Google. This is ongoing and the most important part. A site that doesn't rank for anything is just a brochure no one sees.
**Tracking** — knowing what's working. Without call tracking and form tracking, you can't tell if the site is paying for itself.
Most agency sites bundle the build cost and leave out the ongoing SEO. You end up with a site that looks fine but doesn't actually bring in work.
If you're relying only on word of mouth and paid lead platforms, you're paying whether you know it or not. Monthly fees and per-enquiry charges can quietly add up.
A trade doing £60k/year and buying shared leads can easily spend £2,000–£4,000 a year in fees and lead costs — often for the same number of enquiries a good local website would bring for £297/mo with no per-job charge.
The maths only works if the site actually ranks and rings. That's why a managed service that ties payment to results is worth looking at — you don't pay if it's not working.
Whether you're talking to a local agency or a managed service, ask:
1. **Will it rank on Google?** — If they can't explain their SEO approach, it probably won't.
2. **Who writes the content?** — Google ranks text, not just design. Thin content = thin results.
3. **Is call tracking included?** — Without it, you're flying blind.
4. **What happens if it doesn't work?** — A managed service should let you walk away. An agency already has your upfront payment.
5. **What's the total cost over 12 months?** — Add setup + hosting + SEO + ongoing maintenance.
For most tradespeople, the best value is a managed service with a free trial so you can see results before you commit.
What's one job worth to you - a hundred quid? Two? If it brings you one extra job a month, it's paid for itself twice over. And you don't risk a penny finding out.
Ready?
Let us build you a free preview — your actual site, for your trade, in your town. See it before you decide a thing.
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