Privacy Policy
Last updated: 21 February 2026
- We don't sell your data. Ever.
- Stripe handles payments — we never see your full card number.
- Plausible Analytics — cookie-free, privacy-first. No personal tracking.
- Call tracking is transparent — we track phone clicks and call duration to prove our value.
- You can request deletion of your data anytime.
- Essential cookies only — auth/session, no advertising.
Who We Are (Data Controller)
Melling Web Studios Ltd trading as GetMyTradeOnline ("GMTO", "we", "us", or "our") is the data controller for personal data collected through our website and services.
Company registered in England and Wales.
What We Collect
Information you provide
- • Account info: Name, email, phone, business name
- • Business details: Services, areas covered, certifications (e.g., Gas Safe number)
- • Payment info: Processed by Stripe — we don't store card numbers
- • Communications: Messages via forms, email, WhatsApp
Collected automatically
- • Usage data: Pages visited, time spent, clicks
- • Device info: Browser type, OS, IP address
- • Analytics: Via Plausible (no cookies, no personal tracking)
- • Phone clicks: Which CTAs generate calls (via GA4 events)
Call Tracking (The Full Stack Growth System)
Our 90-day proof guarantee requires us to track and verify calls. This is how we prove value before you pay.
- • Phone click events: Which page, which button, timestamp
- • Source attribution: Did they come from Google, direct, etc.
- • No call content: We don't record or listen to calls
If you opt for a Twilio tracking number (forwards to your real number):
- • Call duration: How long the call lasted (20+ seconds = "verified")
- • Call timestamp: When the call occurred
- • Caller number: For attribution only (not shared)
- • Call recordings: Only if you explicitly opt in (disabled by default)
- Performance: To track your monthly call average (50/75/100+ bands)
- ROI: To show you which pages generate calls
- Optimisation: To improve your site over time
You choose the tracking method. Twilio gives more data; phone clicks are simpler and keep your branded number.
How We Use Your Data
- Build and host your trade website
- Track calls/enquiries to prove ROI (90-day guarantee)
- Process payments and manage subscriptions
- Communicate about your account and support
- Improve and optimise our platform
- Send marketing (only with consent — opt-out anytime)
- Comply with legal obligations
Lawful Basis (UK GDPR)
Processing necessary to provide our services (building your website, tracking calls for proof, hosting, support).
Analytics to improve our services, fraud prevention, security measures, call tracking for ROI demonstration.
Marketing emails — you can withdraw consent anytime via unsubscribe link. Call recordings (if enabled) require explicit opt-in.
Keeping records for tax/accounting purposes, responding to lawful requests.
Our Data Processors
We use these third-party services to operate our platform:
Security Measures
- HTTPS/TLS: All data encrypted in transit
- Encrypted database: PostgreSQL with encryption at rest
- Access controls: Role-based access, authenticated endpoints
- Regular backups: Daily automated backups
- Security updates: Dependencies regularly patched
Data Retention
We keep your data for as long as your account is active or as needed to provide services.
Kept while subscription active + 30 days after cancellation
Kept for 2 years for analytics, then aggregated/anonymised
Kept 7 years (UK tax requirements)
If enabled: 90 days, then auto-deleted
Your Rights (UK GDPR)
To exercise any right, email hello@getmytradeonline.co.uk. We'll respond within 30 days.
International Transfers
Some of our processors are based outside the UK (primarily US). We ensure transfers are protected by:
- • Standard Contractual Clauses (SCCs) — EU-approved data transfer mechanisms
- • UK International Data Transfer Agreement (UK IDTA) addendum where required
- • Processors with SOC 2 / ISO 27001 certifications (Stripe, Twilio, Cloudflare)
Complaints
If you're unhappy with how we handle your data, please contact us first at hello@getmytradeonline.co.uk.
You also have the right to complain to the UK's data protection regulator:
Contact Us
For questions about this policy or your data:
Children: Our services are not directed to individuals under 18. We do not knowingly collect data from children.
Changes: We may update this policy. We'll notify you of significant changes by email or through the platform.