From £780/Month with No Results to 7 Calls Per Day
How we helped a Birmingham heating engineer escape 15 years of expensive marketing that didn't work — and start getting 7 calls per day from Google within months.
Calls from Google
Organic clicks
Tracked phone calls
To outrank old site
Meet Dave from Birmingham Boiler Repairs
Dave
Owner, Birmingham Boiler Repairs
Industry
Heating & Gas
Location
Birmingham, UK
Services
Boiler repairs, Gas safety
Coverage
Birmingham & surrounding
"I've had 15 years of people pretending to know what they're doing with no real proof but charging a lot. My most recent was £22,000 over 18 months, then £780 a month to a directory with nothing to show. Within 1 month I was on the first page, majority of the time in first place. He's the first person who really knows what he's doing without the extortionate price tag."
Dave
Birmingham Boiler Repairs
15 Years of Expensive Marketing, Zero Results
Dave had tried every marketing option going — directories, lead gen, agencies. Nothing worked.
Dave had been paying for expensive marketing services for 15 years, including costly directory listings and lead generation platforms, with minimal return on investment.
His previous providers charged £22,000 over 18 months, followed by £780/month to a major directory service — with barely any calls to show for it.
His legacy 15-page website wasn't generating enquiries, and the trade was heavily reliant on word-of-mouth with little online visibility.
The Solution
A comprehensive website rebuild focused on local SEO, conversion optimization, and authority building.
Created 3,500+ service/brand/location pages with clear CTA hierarchy targeting every possible local search combination.
- • Service × location pages for every Birmingham area
- • Boiler brand-specific repair pages
- • Emergency callout landing pages
- • Gas safety and compliance content
Built with mobile users in mind, featuring sticky tap-to-call and proof blocks for instant credibility.
- • Sticky click-to-call buttons
- • Emergency contact forms
- • Trust signals and credentials
- • Fast loading mobile experience
Comprehensive technical setup with schema markup, automated sitemaps, and ~450k internal links for maximum authority flow.
- • LocalBusiness schema markup
- • Automated XML sitemaps
- • Strategic internal linking
- • Core Web Vitals optimization
Created comprehensive Q&A hub covering Gas Safety, CO alarms, and Smoke Alarms to establish topical authority.
- • Gas safety certification guides
- • Carbon monoxide safety advice
- • Compliance and legal requirements
- • Emergency procedures
The Results
Within weeks, the new site was outranking competitors who had been established for over a decade.
Calls from Google
Organic clicks
Tracked phone calls
Pages built
Timeline Highlights:
- • Week 1: Ranking above 15-year-old website
- • Week 3: First tracked call through website
- • Month 2: 14 calls/month vs 2 from old provider
- • Month 7: 7 calls per day average
Ferroli boiler repairs Birmingham
Traffic: High
Birmingham boiler repairs
Traffic: High
Gas inspection Quinton
Traffic: Medium
Combi boiler repairs Quinton
Traffic: Medium
Boiler repairs Weoley Castle
Traffic: Medium
Emergency boiler repairs Birmingham
Traffic: High
Coverage includes Weoley Castle, Oldbury, Longbridge with frequent #1–#3 positions
Complete Tracking & Transparency
Every call and form submission is tracked with a dedicated client dashboard showing exactly where enquiries are coming from.
Every phone call is tracked and recorded with source attribution showing which pages generate the most enquiries.
Contact form submissions tracked with conversion rate optimization to maximize enquiry rates.
Real-time dashboard showing calls, forms, top pages, and keyword rankings with monthly reports.
Results Disclaimer: Results vary by trade and market. We do not guarantee specific rankings, enquiry volumes, or revenue outcomes. This case study represents actual results achieved for this specific client under their particular market conditions.
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