744 Phone Clicks in 9 Months — 3-4x ROI
A local gas engineer paying £597/mo now generates £1,600-2,400/mo in revenue from organic search alone.
How we calculated:
Previous lead spend: ~£500/mo on directories
GMTO: from £297/mo
Result: 2,775 clicks, 699 leads (no extra cost per lead)
Total value vs cost = 10,000%+ ROI
The Receipts
Click to enlargeHow we measure: Clicks = Google Search Console verified traffic • Enquiries = tracked calls + form submissions • All data from live dashboards, not estimates.
Before & After
- Organic Traffic: 0 visits/month
- Phone Enquiries from Website: 0
- Monthly Lead Spend (directories): ~£200
- Phone Clicks: 744 in 9 months
- GSC Clicks: 2,950
- Impressions: 452,000
The Situation
Dave had been relying on Checkatrade and word of mouth. His old website was a single-page template that ranked for nothing.
The Switch
We built a complete SEO-optimized site with service pages for each boiler type, area pages for Birmingham neighborhoods, and prominent emergency CTAs.
What we built:
The Compounding
Within 9 months, the site generated 744 phone click events (~82/month), 2.95k GSC clicks, and 4.2k organic sessions. Dave dropped Checkatrade entirely and now runs 3-4x ROI every month.
"I've dropped Checkatrade completely. The website pays for itself every single month."
Related
Websites for Gas Engineers
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