From Invisible to Phone Ringing: Birmingham Boiler Repairs
How we helped a Birmingham heating engineer go from 15 years of paying high fees for poor results to ranking #1 for local searches and getting 14+ calls per month within weeks.
To first page rankings
Keywords ranking
Calls per month
The Client
Dave Allum
Owner, Birmingham Boiler Repairs
Industry
Heating & Gas
Location
Birmingham, UK
Services
Boiler repairs, Gas safety
Coverage
Birmingham & surrounding
"After 15 years of paying a fortune for poor results, GetMyTradeOnline.co.uk delivered a new site that ranks first page (often top) within weeks. Calls are up, service is excellent, price is fair. Genuine experts."
Dave Allum
Birmingham Boiler Repairs
The Challenge
15 years of paying high fees with little to show for it. The business needed a website that actually brought in work.
Dave had been paying for expensive marketing services for 15 years, including directory listings like Yell, with minimal return on investment.
His legacy 15-page website wasn't generating enquiries, especially during challenging summer months when heating work is traditionally slower.
The business was heavily reliant on word-of-mouth and repeat customers, with little online visibility for new customer acquisition.
The Solution
A comprehensive website rebuild focused on local SEO, conversion optimization, and authority building.
Created 3,500+ service/brand/location pages with clear CTA hierarchy targeting every possible local search combination.
- • Service × location pages for every Birmingham area
- • Boiler brand-specific repair pages
- • Emergency callout landing pages
- • Gas safety and compliance content
Built with mobile users in mind, featuring sticky tap-to-call and proof blocks for instant credibility.
- • Sticky click-to-call buttons
- • Emergency contact forms
- • Trust signals and credentials
- • Fast loading mobile experience
Comprehensive technical setup with schema markup, automated sitemaps, and ~450k internal links for maximum authority flow.
- • LocalBusiness schema markup
- • Automated XML sitemaps
- • Strategic internal linking
- • Core Web Vitals optimization
Created comprehensive Q&A hub covering Gas Safety, CO alarms, and Smoke Alarms to establish topical authority.
- • Gas safety certification guides
- • Carbon monoxide safety advice
- • Compliance and legal requirements
- • Emergency procedures
The Results
Within weeks, the new site was outranking competitors who had been established for over a decade.
Keywords ranking
Calls per month
Additional Results:
- • Multiple paid jobs from new areas
- • Outranked 15-year domain within weeks
- • Consistent summer month enquiries
- • Expanded service area coverage
Ferroli boiler repairs Birmingham
Traffic: High
Birmingham boiler repairs
Traffic: High
Gas inspection Quinton
Traffic: Medium
Combi boiler repairs Quinton
Traffic: Medium
Boiler repairs Weoley Castle
Traffic: Medium
Emergency boiler repairs Birmingham
Traffic: High
Coverage includes Weoley Castle, Oldbury, Longbridge with frequent #1–#3 positions
Complete Tracking & Transparency
Every call and form submission is tracked with a dedicated client dashboard showing exactly where enquiries are coming from.
Every phone call is tracked and recorded with source attribution showing which pages generate the most enquiries.
Contact form submissions tracked with conversion rate optimization to maximize enquiry rates.
Real-time dashboard showing calls, forms, top pages, and keyword rankings with monthly reports.
Results Disclaimer: Results vary by business and market. We do not guarantee specific rankings, enquiry volumes, or revenue outcomes. This case study represents actual results achieved for this specific client under their particular market conditions.
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