1,200+ Phone Clicks — Consistent 3-4x ROI
A local gas engineer paying £597/mo now generates £1,600-2,400/mo in revenue from organic search alone.
How we calculated:
Previous lead spend: ~£500/mo on directories
GMTO: from £297/mo
Result: 2,775 clicks, 699 leads (no extra cost per lead)
Total value vs cost = 10,000%+ ROI
Birmingham Boiler Repairs Results
Click to enlargeHow we measure: Clicks = Google Search Console verified traffic • Enquiries = tracked calls + form submissions • All data from live dashboards, not estimates.
Birmingham Boiler Repairs: Before & After
- Organic Traffic: 0 visits/month
- Phone Enquiries from Website: 0
- Monthly Lead Spend (directories): ~£200
- Phone Clicks: 1,200+ total
- GSC Clicks: 3,100+
- Impressions: 479,000+
The Situation
Dave had been relying on Checkatrade and word of mouth. His old website was a single-page template that ranked for nothing.
The Switch
We built a complete SEO-optimized site with service pages for each boiler type, area pages for Birmingham neighborhoods, and prominent emergency CTAs.
What we built:
The Compounding
Over 17 months, the site has generated 1,200+ phone click events (~70/month), 3,100+ GSC clicks, and 479,000+ impressions. Dave dropped Checkatrade entirely and now runs 3-4x ROI every month.
"I've dropped Checkatrade completely. The website pays for itself every single month."
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