Terms of Service
Last updated: 29 June 2026
TL;DR — The Key Points
• 90-day proof period — you don't pay until we demonstrate calls are coming in.
• No upfront costs — we build your site, you only pay after proof.
• Cancel anytime — no lock-in contracts, no exit fees.
• Your content stays yours — we license it to host your site.
• Cooperation required — you must answer calls and respond to enquiries.
• Liability capped — at the fees you've paid us in the last 12 months.
The Full Stack Growth System
GMTO provides The Full Stack Growth System — a proof-before-payment lead generation system for UK trade businesses.
What's included:
• Custom website built for your trade and area
• SEO infrastructure (service pages, area pages, schema)
• Call tracking and attribution
• Google Business Profile integration
• Done-for-you setup, hosting, and maintenance
• Ongoing optimisation
Your only job: answer the phone.
90-Day Proof Period
90-day proof period: if we don't demonstrate measurable inbound demand within 90 days of activation, we do not charge the monthly subscription for that proof period, and you're free to walk away.