Proof · Birmingham Boiler Repairs
Ashley has to be the best discovery I've had dealing with websites in 15 years.
Dave AllumBirmingham Boiler Repairs. Gas engineer, 16 years in business. A GMTO client since May 2025.
- 1,338call-button taps and form enquiries from his website since June 2025
- 248different Google searches where he averages top 3 (last 5 weeks)
- 29to422Google clicks a month, Sept 2025 to Sept 2026
- 4.8starshis own Google rating, from 217 reviews
Enquiries are call-button taps and contact forms, tracked in Google Analytics. Searches and clicks from Google Search Console. Nothing estimated.
In Dave's words
Five minutes with Dave
The full 37-minute call
Unedited and unscripted. In Dave's words, he did it “so people can actually watch the video and just listen to it for themselves.”
Before GMTO
Fifteen years of being ripped off
Dave fixes boilers. For years he paid web companies who promised the first page and kept asking for more.
- £22,000in 18 months
To one web company, adding up on his bank statements. “How's he got to 22,000 pounds?”
- £780a month
To a big online directory that sent him jobs like fitting a toilet seat in Coventry. “I fix boilers.”
- £80a month
Just to keep his own domain name, because a previous company wouldn't hand over the passwords.
- £50,000+over the years
His own estimate of what he spent before he found us.
“I think it affected my relationships in the end, that's how bad it was… it's just the injustice of being ripped off in front of my face.”
The call
Thirty seconds, then two hours
Alexa rang Dave and asked for thirty seconds. He was ready to put the phone down, like he did with everyone. Then Ashley came on the line, and they talked for two hours. Before the call ended, Ashley had built Dave a website to look at.
Dave took a risk: a brand new domain name Google had never seen, rather than relying on the one he'd had for 15 years.
“I've never come across anyone who's talked so passionately and honestly…”
What happened next
Dave's WhatsApps, as they came in
- 14 June 2025 · 3 weeks after starting
… over alot of my local areas Ive surpassed my own website that's been going with that domain for 15 years . To be 1st page is something but to be 1st 2nd or 3rd and even twice in the first 5 is something else .
I'm 5th looking at my fone .. that's amazing though considering nothing existed just over 3weeks ago
- 19 June 2025
1st page for both in harborne
Id say within a week this is excellent
- 28 June 2025
The calls I'm getting are definitely from the website …
- 29 June 2025
Longbridge nowhere last week. Now 1st page number 1
- 2 July 2025
… I've been taken advantage of for 15 years and you've done what I've always wanted on a website.
- 16 July 2025
Hi Ashley I Noticed um getting more calls from other areas I don't normally receive calls from . I think the website is working perfectly especially this time of year .
- Said on our recorded call · July 2026
We was having like 20 odd phone calls a day to the stage where we had to even say, we can't, we're going to actually pick which jobs we want from now on.
Real messages from Dave, spelling and all. Dates and times as sent; “…” marks where we've cut. The last one is from our recorded call, not WhatsApp.
Where he ranks today
Search these and you'll find Dave
Google's own record of real searches, last 5 weeks. Average position across everyone who searched.
| Search on Google | Dave's position |
|---|---|
| central heating installations birmingham | #1 |
| power flushing birmingham | #1 |
| commercial boiler repairs | #1 |
| boiler servicing harborne | #1 |
| central heating servicing birmingham | #1 |
| lpg boiler service birmingham | #2 |
| boiler installation in birmingham | #2 |
| landlord safety checks birmingham | #2 |
| boiler replacement birmingham | #3 |
Plus 239 more search terms averaging top 3, not counting searches for his business name. Positions move day to day. And it isn't just Google: his Google Analytics records people arriving at his site from ChatGPT too.
Why he stays
Dave had the ideas. Ashley made them real.
New areas, boiler brands, prices, cartoon versions of the team. Dave asks, and it's done, often within half an hour. He runs a team of three, and it worked well enough that he had us build him a second site, for his Ferroli repairs.
Never upsold
“You haven't phoned me up once to say, we need to update stuff. Can you, can we have some more money, please?”
Changes in half an hour
“And every time I used to ask, things would change. Like within, within half an hour, it was done.”
He owns it
His domain, his passwords. No being held to ransom if he ever wants to leave.
Out of sight, out of mind
“The monthly thing comes out of the bank, and I don't even worry about it no more.”
What it isn't
No magic, and we won't pretend there is
- Summer is quieter for heating trades. Dave still gets calls, just fewer.
- Rankings move. At times Dave drops in a few areas and we work to win them back.
- Dave already had 16 years of reputation and a lot of happy customers. The website made sure people could find him.
- Dave is a paying client, not a partner. Nobody pays him to say this.
Don't take our word for it
Talk to Dave yourself
Dave's happy to tell other trades how it's been. Ask us and we'll put you in touch with him directly.