53 Enquiries in 3 Months from a Standing Start
How we helped NK Gas Services in Wednesbury launch a conversion-first website that generated real enquiries — not just traffic — from day one.
Direct Enquiries
Active Users
Search Impressions
125 Google Reviews
The Client
NK Gas Service & Repairs
A trusted heating and gas engineer based in Wednesbury, West Midlands, serving Walsall, Wolverhampton, Cannock, Birmingham, Solihull and surrounding areas.
Website Launch: 20 October 2025
Results measured over the first 3 months post-launch.
Strong Offline Reputation
5.0★ rating from 125 Google reviews, 4.9★ on Facebook. The challenge was translating this trust online.
Live Website
nkgasservices.co.uk
Live & generating enquiries
Great Reputation, No Online Visibility
NK Gas Service & Repairs operates in a competitive local market where trust, visibility, and fast response matter more than flashy design.
Local Visibility Gap
Strong offline reputation with 125+ Google reviews, but no website presence to capture search traffic.
Conversion Path Needed
Needed clear conversion paths — calls & WhatsApp — not forms buried in pages.
Scalable Structure
A site structure that could scale across multiple towns without becoming spammy or diluting quality.
Conversion-First Heating Engineer Website
We launched a website designed specifically for local service intent — built to convert, not just look good.
Call & WhatsApp CTAs Everywhere
Clear call-to-action buttons across all key pages — not hidden in footers.
Service-Led Page Structure
Dedicated pages for boiler repairs, servicing, gas safety, and installations.
Location-Aware Content
Content optimised for Walsall, Wolverhampton, Cannock, Birmingham, and Solihull.
Full Event Tracking
WhatsApp clicks, phone clicks, and form submissions all tracked and measurable.
Scalable Without Spam
Structure designed to scale without flooding Google with low-quality pages.
Trust Signals Surfaced
125 Google reviews and Gas Safe registration displayed prominently.
Already Trusted — Now Visible
NK already had strong offline credibility. The site and Google Business Profile were built to surface that properly.
125 reviews
30 reviews
Yell
3 reviews
Consistent GBP Activity
Since launch, NK has posted consistent real-job updates on their Google Business Profile:
Covering Walsall, Wolverhampton, Cannock, Birmingham, Solihull and surrounding areas — reinforcing both trust and local relevance.
53 Direct Enquiries — Real Intent, Not Vanity Traffic
The site is generating real intent actions — people actively trying to contact NK for work.
WhatsApp Clicks
Direct message enquiries
Phone Clicks
Click-to-call actions
Form Submissions
Quote/contact requests
Total: 53 direct, attributable enquiries in 3 months
Growing Organic Visibility
GA4 and Google Search Console data from the first 3 months.
Total Clicks
Organic search clicks
Total Impressions
Search visibility
Active Users
Website visitors
New Users
First-time visitors
Early Ranking Signal
In early January, Google Search Console began reporting top positions for key local service terms, including "Boiler servicing + Walsall".
This is a classic early-stage signal where Google tests visibility before rankings fully stabilise across all users.
Details That Matter
During optimisation, we also fixed issues that can quietly damage trust.
Canonical Domain Verified
Ensured correct www/non-www behaviour to avoid duplicate content issues.
Template Leak Removed
Identified and removed a visible template placeholder on a live service page — this type of issue can reduce perceived quality.
The Outcome
Since launching on 20 October, NK Gas Service & Repairs now has:
The business is firmly in the momentum phase — where reviews, local presence, and search visibility reinforce each other.
Why This Works for Heating Engineers
Focus on Real Service Intent
Pages built around what customers actually search for — not vanity topics.
Prioritise Calls & WhatsApp
Heating engineers make money from calls, not form fills. The site reflects this.
Build Trust Before Scale
Leverage existing reviews and reputation rather than chasing vanity metrics.
Avoid Low-Quality Page Floods
Structure that scales without creating thin content that dilutes authority.
Want Results Like NK?
We build websites specifically for heating engineers that generate real enquiries — not just traffic.
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