Why Your Website Isn't Getting Calls (And How to Fix It)
If your website isn't bringing in work, you're not alone. Here are the most common reasons UK small businesses struggle to get enquiries from their websites - and exactly how to fix each one.
You've invested in a website for your business. Maybe you're paying monthly for hosting, or you spent thousands getting it built. But there's one big problem: the phone isn't ringing.
You're not alone. We audit dozens of UK small business websites every month, and the same problems come up again and again. The good news? Most of these issues are simple to fix once you know what to look for.
Quick Reality Check
If your website gets visitors but no enquiries, the problem isn't usually the design. It's usually one (or more) of the barriers we're about to cover.
The 6 Most Common Conversion Killers
These are the issues we see on 90% of small business websites that aren't getting enquiries.
Your phone number is buried in a menu or at the bottom of the page
The Impact
Visitors give up trying to contact you
The Fix
Put your phone number prominently at the top of every page with click-to-call on mobile
Visitors don't know what they're supposed to do next
The Impact
People leave without taking any action
The Fix
Add clear buttons telling visitors exactly what to do: 'Call Now', 'Get Quote', etc.
Your website takes more than 3 seconds to load
The Impact
40% of visitors leave before your site even loads
The Fix
Optimize images, use fast hosting, and minimize plugins
Your site is hard to use on phones and tablets
The Impact
60%+ of visitors are on mobile - they'll leave immediately
The Fix
Ensure your site works perfectly on all devices with large, tappable buttons
Forms don't work or don't send emails
The Impact
Visitors try to contact you but their message never arrives
The Fix
Test your forms monthly and set up form notifications properly
No reviews, testimonials, or credentials visible
The Impact
Visitors don't trust you enough to make contact
The Fix
Display customer reviews, certifications, and local credentials prominently
3 Quick Wins You Can Implement Today
Make your phone number clickable on mobile. This one change can increase calls by 50%+.
Fill out your own contact form right now. Did you get an email? If not, fix it immediately.
Check your spam folder too - many business owners never see form submissions.
Test your site speed on Google PageSpeed Insights. Anything under 70 is losing you customers.
Real Example: How We Fixed These Problems
A heating engineer who wasn't getting calls despite years of marketing spend
Before: What Was Wrong
- • Phone number hidden in a contact page
- • No mobile optimization
- • Slow loading (6+ seconds)
- • No clear call-to-action
- • Generic content that didn't rank
After: What We Fixed
- • Prominent click-to-call button
- • Mobile-first design
- • Fast loading (<2 seconds)
- • Clear emergency contact forms
- • Local SEO targeting Birmingham areas
Results within 4 weeks:
Ready for a Website That Works?
No upfront costs. No hidden fees. No long contracts. Just a professional website that brings you more customers.