Tradesman Websites That Actually Work
Real examples of tradesman websites that bring in customers every day. See what works, what doesn't, and how to apply it to your business.
6 Features Every Successful Tradesman Website Has
These are the common elements we see on every tradesman website that brings in regular customers.
Example:
"Call Now: 0800 123 4567" buttons in the header, footer, and after every service description.
Example:
"Fully Insured", "Gas Safe Registered", "10 Year Guarantee" badges prominently displayed.
Example:
"Mark fixed our boiler in 2 hours on Christmas Eve. Absolute lifesaver!" - Sarah T, Birmingham
Example:
"Emergency plumber serving Edgbaston, Moseley, and central Birmingham since 2015."
Example:
"24/7 Emergency Service - We Answer Within 30 Seconds, On-Site Within 60 Minutes."
Example:
"No Call-Out Fee", "Fixed Price Quotes", "Price Match Guarantee" clearly stated.
Before & After: Real Examples
See how small changes made massive differences to these real tradesman websites.
Case Study 1
❌ Before: Generic Plumbing Company
- •No phone number visible
- •Stock photos only
- •Vague service descriptions
- •No local mentions
- •No pricing info
✅ After: Birmingham Emergency Plumbers
- •0121 XXX XXXX in header
- •Real team photos
- •Specific services listed
- •Birmingham areas covered
- •Transparent pricing
Result: 3x more phone calls within 6 weeks
Case Study 2
❌ Before: ABC Electrical Services
- •Slow loading website
- •No trust signals
- •Hidden contact info
- •No emergency service
- •Generic testimonials
✅ After: NICEIC Approved Electricians
- •Fast loading site
- •Certifications displayed
- •Click-to-call buttons
- •24/7 emergency service
- •Real customer reviews
Result: 5x increase in emergency callouts
5 Mistakes That Kill Tradesman Websites
Avoid these common pitfalls that turn potential customers away.
Hiding Your Phone Number
Why it's a problem:
Customers want to call, not fill out forms for urgent repairs.
How to fix it:
Put your phone number in the header, footer, and after every service description.
Using Stock Photos
Why it's a problem:
Customers want to see real people, not generic models with hard hats.
How to fix it:
Use photos of your actual team, van, and completed work.
Being Vague About Services
Why it's a problem:
"General plumbing" doesn't tell customers you can fix their specific problem.
How to fix it:
List specific services: "Boiler repairs", "Blocked drains", "Tap repairs".
No Local Information
Why it's a problem:
Customers want someone local who can get there fast.
How to fix it:
Mention specific areas you cover and local landmarks.
No Trust Signals
Why it's a problem:
Customers are letting strangers into their homes - they need reassurance.
How to fix it:
Display certifications, insurance details, and guarantees prominently.
Industry-Specific Website Examples
See examples of websites that work for different trades.
- • NICEIC/NAPIT badges visible
- • Safety guarantees prominent
- • Emergency electrical services
- • Installation galleries
- • Extensive photo galleries
- • Detailed project testimonials
- • Local area coverage maps
- • Insurance and guarantees
Ready for a Website That Works?
No upfront costs. No hidden fees. No long contracts. Just a professional website that brings you more customers.